Agency self-promotion is far from easy. So it's nice that when you nail it, you get some love from AdWeek, Ads of the World, Orlando Business Journal and others.
Agency: &Barr / Orlando, FL
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40 for More Holiday Campaign
Rather than give our clients a pricey holiday gift, we sent them the cheapest card possible—so we could do something really valuable. We took the money we were going to spend on gifts and, instead, gave that money to our team. With #40forMore, our 40 team members donated to their favorite causes. And proved it’s better to give than receive.
One of Adweek.com's Top Holiday Cards for 2018.