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Totally cool creative for a literally cool brand. Services included product ideation/creation, product naming and brand development for a variety of Corkcicle products.
The client wanted to create a "lower-tiered" product similar to its successful CORKCICLE Classic, but at a more economical price point.
Their idea? Black. My idea? Color. Lots of it.
Named CORKCICLE COLOR, the product led to the ideation and creation of an entire system of smart, interchangeable CAPS and TOPPERS that boosted the "lower-tiered" product into a much more fun, and functional, product line.