JW MARRIOTT GRAND RAPIDS

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Agency: Plenty Creative (Closed.)

When given the opportunity to help brand the Midwest's first JW Marriott Hotel in Grand Rapids, Michigan, I jumped on it.

Thankful to have worked with a talented team at Plenty Creative to create a distinctive, approachable and damn sassy brand, right down to the url: ilovethejw.com.

To date, still some of the most unexpected creative I've done for a hospitality client.

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