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When the Global Marketing Director calls you to help develop the brand voice for an iconic footwear brand, what do you do? Aside from panic?
Take a deep breath and dive in with both feet. (Yeah, I said it!)
The work for that brand, Hush Puppies, led to numerous other projects for Wolverine Worldwide, including Sebago, Bates, Harley Davidson boots and the Wolverine Worldwide site itself.