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WHAT I'VE DONE
Stayed out of trouble. Mostly. There have been a few exceptions, but those files are sealed. That being said, here's a little bit about me.
THINGS I EXCEL AT
Concepting & Copywriting/Content Design
Creative Strategy
Brand Development
Social Media Marketing
Broadcast/Production
Currently, I'm diving into all things AI and am loving every second of it.
SOME ACCOUNTS I'VE LED
Space Coast Credit Union — Lead a team of three in managing the daily creative needs, ensuring smooth execution of deliverables. Co-created the Watchdog Campaign, taking on dual roles as both writer and creative strategist, driving the campaign’s strategic vision and messaging to meet the client’s goals.
Rosen Hotels & Resorts — Serve as the creative lead and manager on the account, overseeing the creative team and its three premier meeting properties: Rosen Shingle Creek, Rosen Centre, and Rosen Plaza. I've also led the development of several distinct brand campaigns for each property, as well as numerous restaurants.
Badcock Home Furniture &more — Stepped into the role of CD during the business pitch, where I developed the overarching creative strategy and pitch creative, which played a pivotal role in successfully securing the $1.5 million account.
Daytona Beach Convention & Visitors Bureau — Acted as lead ACD/Writer on the account, taking charge of creative development. Additionally, I wrote and co-designed the pitch campaign that successfully secured the account.
PNC Bank — Co-led a team of five responsible for the daily creative output for PNC Bank, often managing tight, 48-hour turnarounds. Played a key role in delivering high-quality work under demanding deadlines while maintaining creative integrity and meeting the client's needs.
INDUSTRY RECOGNITION
Graphis
National/Local/Regional ADDYs
Best of Show Awards
HSMAI Adrian Awards
Adweek ICON Award
Telly Awards
My work has also been featured on the Communication Arts Exhibit page, Adweek.com, AdsoftheWorld.com, and in Creativity Annual.