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MENU
HANDCRAFTED CAMPAIGN
CLIENT
Persimmon Hollow Brewing Company
AGENCY
&Barr. |. Team: Jacqui Garcia, Jordan Stewart, Jack Polly
CAMPAIGN ELEMENTS
Digital, Social Media, OOH, Video
THE ASK
Persimmon Hollow Brewing Co. was expanding beyond its original store in DeLand, Florida, and &Barr was brought in to help them grow online as well.
WHAT WE DID
After considerable hands-on (and lips-on) research, we concluded that their expertly handcrafted beers needed an equally handcrafted campaign
THE RESULT
In just 30 days, the campaign generated over 1.2 million impressions through digital banners and search, leading to nearly 10,000 ad clicks and hundreds of high-value conversions on their website. Overall, the campaign outperformed the industry benchmark click-through rate by 800%.
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