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Rosen Runway Campaign
CLIENT
Rosen Hotels & Resorts
AGENCY
&Barr | Jacqui Garcia, Jordan Stewart, Jack Polly, & Christian Wojciechowski
CAMPAIGN ELEMENTS
Social Media, Digital, Video, Print, Collateral
AWARDS
Graphis Silver
THE ASK
As Rosen Hotels & Resorts approached its 50th anniversary, we were tasked with creating new campaigns for its three flagship meeting hotels, as well as the core brand itself.
WHAT WE DID
We developed individual fashion-inspired, integrated campaigns for Rosen Shingle Creek, Rosen Centre, Rosen Plaza, and Rosen Hotels & Resorts.
THE RESULT
The Rosen Runway campaign didn’t just succeed; it surpassed expectations. Click-through rates increased by 177% year-over-year, the cost per click was reduced by half, and the campaign outperformed platform benchmarks by an impressive 400%. Best of all, industry accolades simply poured in.
