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Rosen Runway Campaign

CLIENT

Rosen Hotels & Resorts

AGENCY

&Barr | Jacqui Garcia, Jordan Stewart, Jack Polly, & Christian Wojciechowski

CAMPAIGN ELEMENTS

Social Media, Digital, Video, Print, Collateral

AWARDS

Graphis Silver

THE ASK

As Rosen Hotels & Resorts approached its 50th anniversary, we were tasked with creating new campaigns for its three flagship meeting hotels, as well as the core brand itself.

WHAT WE DID

We developed individual fashion-inspired, integrated campaigns for Rosen Shingle Creek, Rosen Centre, Rosen Plaza, and Rosen Hotels & Resorts.

THE RESULT

The Rosen Runway campaign didn’t just succeed; it surpassed expectations. Click-through rates increased by 177% year-over-year, the cost per click was reduced by half, and the campaign outperformed platform benchmarks by an impressive 400%. Best of all, industry accolades simply poured in.

ROSEN SHINGLE CREEK GATLIN.jpg
ROSEN SHINGLE CREEK GOLF COURSE 1.jpg
ROSEN GRAPHIS SILVER.jpg
ROSEN SHINGLE CREEK GOLF COURSE.jpeg
ROSEN CENTRE PREFUNCTION COUPLE.jpg
ROSEN CENTRE YES, CHEF.jpg
ROSEN CENTRE LOBBY COUPLE.jpeg
ROSEN PLAZA LADY IN RED.jpg
ROSEN PLAZA POOL COUPLE.jpg
ROSEN PLAZA JACK'S PLACE.jpg
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