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WATCHDOG CAMPAIGN
CLIENT
Space Coast Credit Union
AGENCY
&Barr | Team: Jacqui Garcia, Jen Neuman, Erin Brown
CAMPAIGN ELEMENTS
Digital, Print, Social Media, Collateral, Video
THE ASK
Space Coast Credit Union was ready for a new campaign, and we were ready to bring their brand promise to life—literally.
WHAT WE DID
We conceived and produced an integrated campaign focused on SCCU's Watchdog icon and tagline, creating a distinctive brand ambassador brand ambassador that embodied all the qualities of SCCU, including its fearless commitment and uncommon dedication.
THE RESULT
The campaign has far surpassed benchmarks and resulted in an exceptionally happy client: "The Watchdog embodies our commitment to protecting our members’ financial interests. Thank you, &Barr team, for bringing our Watchdog to life in a way that far exceeded our expectations!"
– Gary Prager SVP, Chief Strategy and Growth Office | Space Coast Credit Union
INTERNATIONAL PRODUCTION
Watchdog was designed in partnership with the talented team at Interference Pattern in Edinburgh, Scotland. Months of collaboration led to the final character design. We could not be more thrilled.
Additional thanks to the tireless crew at Diamond View Studios in Orlando, Florida and the mega-talented director, Kevin O'Brien.
Mobilefuse
The gamified unit introduces SCCU's Watchdog to a new audience, as well as promotes the many products and services that Space Coast Credit Union offers.
Results: The unit generated 42,000 conversions with a cost per acquisition (CPA) of $2.64.
